Sun, 22 July 2018
The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.
Sun, 8 July 2018
Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.