The Marketing Companion

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Direct download: ANNIVERSARY.mp3
Category:Social Media Marketing -- posted at: 9:42am BST

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Direct download: MarkJUNE8FINAL.mp3
Category:Social Media Marketing -- posted at: 9:09am BST