This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.