The Marketing Companion

How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!

Direct download: MARKETING_EXPERIENCE.mp3
Category:Social Media Marketing -- posted at: 12:36am BST

What is "Tech-lash?" Mark and Tom cover a variety of subjects in this fast-paced show. They cover the Facebook changes, an explosive report on influence marketing, the fastest-growing tech gadget (surprise!) and new rumbles about a backlash against the largest tech companies.

Direct download: MARKFeb.mp3
Category:Social Media Marketing -- posted at: 11:38pm BST