The Marketing Companion

The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.

Direct download: MarkChristmasFinal.mp3
Category:Social Media Marketing -- posted at: 12:40am BST

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

Direct download: MarkDec10FINAL.mp3
Category:Social Media Marketing -- posted at: 6:42pm BST