The Marketing Companion

In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

Direct download: MarkDec23.mp3
Category:Social Media Marketing -- posted at: 2:37pm BST

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

Direct download: MarkDec8.mp3
Category:Social Media Marketing -- posted at: 1:23pm BST