Sat, 23 August 2014
The truth about Facebook reachOne of these rare companies is AgoraPulse, and my friend Emeric Ernoult The company's founder) was kind enough to share his raw data with Tom Webster and I to dissect on our latest episode of The Marketing Companion podcast. We were able to dive into the numbers behind 8,000 Facebook pages over the past 12 months and we found some surprising facts:
This last point was especially interesting to Tom and I and one of the things we discussed on the podcast was the concept of using the data as a predictive model -- Could you guide a Facebook strategy based on a number that indicates potential engagement level? Let's look at some of the numbers: What's the recipe for higher organic reach?AgoraPulse gets to see more Facebook success stories than almost any company out there. So what is the key to success? The company's founder Emeric Ernoult shared these tips: "As with everything in the online world, there's no one-size-fits-all recipe. But to help focus on some success themes, I've hand-picked four Facebook pages that are doing extremely well and enjoying an average post reach above 50 percent of their fan base. Let's learn from them." Animals Australia OK, granted, this non-profit is about protecting animals and people love visuals of animals (and love their pets!). But they don't only post good looking puppies, they also post a lot of very interesting content relating to their cause. You're in the animals business? Facebook will make you happy. The Daily Muse Career advice? Yes, the Muse is a real business with a real business model (selling job postings to employers) but they also have so much content (very helpful and insightful content!) that their fans are engaged way above average. Super Chevy Mag Car lovers love to share their passion. And they usually love to read magazines that focus on that passion. Having a Facebook page for such a magazine cannot be a bad idea. Maxxess Maxxess is a French e-commerce site selling motorbike accessories. There is no doubt that motorbike owners are very passionate about their bike and the biking lifestyle. If you sell stuff to people who have a passion, Facebook is a must.Episode 31 What do these 4 pages have in common:
I'm sure you'll agree this is pretty interesting stuff but to get the inside scoop, you'll want to check out our new podcast, which also covers a hilarious new social media app called "Get a Room!" |
Fri, 8 August 2014
In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans. Some of the podcast highlights:
Both Tom and I agree on this one -- this is an excellent time for businesses to look at Twitter as a research, advertising, and networking platform, Ready to check out the podcast? Resources mentioned in this podcast The book The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time |