Sat, 30 May 2015
It's hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list. Thanks to Marketing Companion Super Fan Rev Ciancio for this awesome graphic![/caption] Actually we do have moderately interesting guest stars on the show including the robot from Lost In Space. His price was right and he did not eat much. We also use this opportunity to explore the idea of the incredible rate of change and strategies we employ to keep up. We discuss things like:
BTW, if you are a regular listener of The Marketing Companion it would be great if you would consider leaving a review on iTunes and express your fandom. Ready to pick up some great new ideas? Here we go!! Resources mentioned in this podcast Fortune article on best graduate degrees Flowing Data Freakanomics McKinsey Quarterly Economist Daniel Kahneman Brain Pickings by Maria Popova Pew Center for Research on the Internet and American Life Scott Monty's This Week in Digital News Round-up Christopher Penn's blog Awaken Your Superhero Post on Gray Social Media Social Media Marketing World Rand Fishkin of MOZ Marketing Profs B2B Forum Please support our extraordinary sponsors. Our content is free because of their generosity.If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com. The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 16 May 2015
Resources mentioned in this show Mark's article on customer personas Interesting further reading -- Zappos War on Management by Gianpiero Petriglieri Please support our extraordinary sponsors. Our content is free because of their generosity.If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com.
The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 2 May 2015
New content forms. Yahoo is preparing to release its first major consumer product in almost three years and the first product built from scratch under CEO Marissa Mayer. The company is said to be unveiling a mobile app that combines live and recorded video and text, blending aspects of live video apps like Meerkat, YouNow and Skype and the recorded video messages popularized by Snapchat. Can this revolutionize video storytelling? What about the hot new video creation app Storie? It allows you to easily piece together video stories on a smartphone. New audio apps Opinion and Spreaker are creating what amounts to audio text messaging. And of course Meerkat and Periscope have ushered in the era of video streaming -- and some legal concerns (The NHL recently announced a ban on streaming apps at their games). Facebook is here to stay -- We discuss new research that shows (once again) there is no mass evacuation from Facebook. We have a discussion on Facebook and the apparent stranglehold they have on teens. Tom discusses why a Facebook account is the new driver's license. Finally some good news on the publishing front -- A newspaper success story? YES! Learn how the Harrisburg Patriot-News and its Penn Live site is the leading the way with a social-media-first news strategy. An inspirational and bold strategy! And what about the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi. The move isn't likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it's potentially a big deal to the cable companies. We discuss the innovation ... and the idea that Google may finally have to pay attention to customer service. Podcasting -- The best advertising investment? Tom and I discuss the fact that advertising becomes trusted content on a podcast -- could podcasting become the most valuable advertising ever? Can it scale? And if that were not enough, we also reveal a gigantic gShift giveaway -- The first 50 podcast fans to hit the Marketing Companion landing page and register for a cool eBook will get a copy of The Content Code for free! We also unveil a big discount for a new Marketing Profs writing course! Now, you're probably wondering, how did we fit all that in a 30 minute podcast? Well, push play to find out! Resources mentioned in this show Forbes article: Podcasts Are Doing To Advertising What Uber Has Done To Transportation Chat app Kik. Pew research on teens and social media. Please support our extraordinary sponsors. Our content is free because of their generosity.The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.
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