Sun, 26 May 2019
Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.
Direct download: MarkMay27FINAL.mp3
Category:Social Media Marketing -- posted at: 11:23pm BST
Sat, 11 May 2019
The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.
Direct download: MarkMay13.mp3
Category:Social Media Marketing -- posted at: 11:26am BST