Fri, 5 September 2014
In this episode, Mark Schaefer and Tom Webster explore several issues related to the idea of "inbound marketing." Does content marketing work in a competitive space? Is content marketing as efficient as we think? What is the balance between organic reach and paid advertising? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?