The Marketing Companion

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

Direct download: MarkDec8.mp3
Category:Social Media Marketing -- posted at: 8:23am EST

Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

Direct download: MarkNov25.mp3
Category:Social Media Marketing -- posted at: 2:46am EST

Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

Direct download: MarkNOV10.mp3
Category:Social Media Marketing -- posted at: 4:08am EST

A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way into the next phase of social networking. Is that still the case? Brooke and Mark also examine developments at Amazon and an "office-less" office.

Direct download: MarkOCTOBER28-FINAL.mp3
Category:Social Media Marketing -- posted at: 6:36am EST

In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help you get ready for an important presentation.

Direct download: LastLESSONS.mp3
Category:Social Media Marketing -- posted at: 4:38am EST

Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought leaders.

Direct download: APRIL15MARK-FINAL.mp3
Category:Social Media Marketing -- posted at: 12:08pm EST

In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!

Direct download: LESSONSFINAL.mp3
Category:Social Media Marketing -- posted at: 9:52am EST

Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.

Direct download: MarkSEP30FINAL.mp3
Category:Social Media Marketing -- posted at: 4:13pm EST

In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker

Direct download: LESSON3FINAL.mp3
Category:Social Media Marketing -- posted at: 2:25pm EST

In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, technology and even the impact of your personal appearance.

Direct download: MARKSep15.mp3
Category:Social Media Marketing -- posted at: 4:44pm EST

Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrace the chaos, In this episode, Mark teaches us how to stay relevant in an age of disruption

Direct download: Bonus2.mp3
Category:Social Media Marketing -- posted at: 5:32pm EST

Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.

Direct download: MarkSep1Publich.mp3
Category:Social Media Marketing -- posted at: 8:31am EST

In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

Direct download: Bonus1Final.mp3
Category:Social Media Marketing -- posted at: 1:21pm EST

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!

Direct download: MarkAugust19.mp3
Category:Social Media Marketing -- posted at: 9:16am EST

This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.

Direct download: MarkAug5.mp3
Category:Social Media Marketing -- posted at: 2:12pm EST

Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

Direct download: MarkJune22.mp3
Category:Social Media Marketing -- posted at: 4:54pm EST

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

Direct download: July9Mark.mp3
Category:Social Media Marketing -- posted at: 2:29am EST

New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

Direct download: MarkJune24.mp3
Category:Social Media Marketing -- posted at: 5:41am EST

Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

Direct download: MarkJune10.mp3
Category:Social Media Marketing -- posted at: 4:25pm EST

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Direct download: MarkMay27FINAL.mp3
Category:Social Media Marketing -- posted at: 6:23pm EST

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Direct download: MarkMay13.mp3
Category:Social Media Marketing -- posted at: 6:26am EST

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

Direct download: MARK_APR_FINAL.mp3
Category:Social Media Marketing -- posted at: 2:18pm EST

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens

Direct download: MarkApril15.mp3
Category:Social Media Marketing -- posted at: 2:17pm EST

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Direct download: MarkApril1_-PUBLISH.mp3
Category:Social Media Marketing -- posted at: 9:10am EST

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

Direct download: LastBonus.mp3
Category:Social Media Marketing -- posted at: 9:33am EST

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Direct download: MarkBrooke.mp3
Category:Social Media Marketing -- posted at: 7:34pm EST

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Direct download: MarkWithoutTom.mp3
Category:Social Media Marketing -- posted at: 8:31am EST

In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.

Direct download: Bonus_4_-_March_11.mp3
Category:Social Media Marketing -- posted at: 4:27pm EST

In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!

Direct download: March4FINAL.mp3
Category:Social Media Marketing -- posted at: 2:13am EST

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

Direct download: Bonus_3_-_Feb_25.mp3
Category:Social Media Marketing -- posted at: 4:22pm EST

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Direct download: MarkFeb18.mp3
Category:Social Media Marketing -- posted at: 6:51pm EST

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.

Direct download: Bonus_2_-_Feb_11.mp3
Category:Social Media Marketing -- posted at: 3:21pm EST

Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series.

Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/

Direct download: MarkFeb4.mp3
Category:Social Media Marketing -- posted at: 4:28pm EST

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Martin Lindstrom is a fascinating anthropologist who plops himself into the middle of homes and businesses to find the consumer secrets others miss. He is leading the way in a new way to view marketing leadership.

Direct download: Bonus_1_-_Jan_28.mp3
Category:Social Media Marketing -- posted at: 4:14pm EST

How do you win in a post-loyalty, post-sales funnel, post-advertising world? Mark Schaefer discusses the genesis of his new book "Marketing Rebellion" with Tom Webster and reveals some exciting bonus content coming to Marketing Companion fans.

Direct download: MarkCORRECTED.mp3
Category:Social Media Marketing -- posted at: 4:52pm EST

When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and Kerry discuss the leaders and marketing wisdom that have inspired her the most over the years.

Direct download: MarkJan72019FINAL.mp3
Category:Social Media Marketing -- posted at: 3:26pm EST

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