The Marketing Companion

Marketing conferences are  big commitment of time and money. What should you look for in a great conference? How do you make the most of it? How does it fit in the marketing mix?

Direct download: TMC.20.mp3
Category:Social Media Marketing -- posted at: 1:26am EDT

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

Direct download: TMC.19.mp3
Category:Social Media Marketing -- posted at: 11:58pm EDT

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