The Marketing Companion
Mark and Tom dive into Mark’s newest book, The Content Code, and talk about the steps needed to overcome Content Shock. It’s not enough to simply create content, content has to be ignited to be successful. Mark and Tom go into some of the best ways to do that, along with a discussion of “gray social” and, of course, more products from the Marketing Companion Labs.
Direct download: TMC.45.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What will determine the success of your new marketing program? Budget? Strategy? Resources? Surprisingly, it might be none of these. Company culture is going to play a big role in your organization's ability to adjust to the demands for speed, engagement and innovation in the marketplace. Hosts Mark Schaefer and Tom Webster explore this critical topic and introduce a new line of sub-premium Marketing Companion products including their first escort service.

Direct download: TMC.44.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT