The Marketing Companion

A blog is one of the most important content engines for a marketing strategy yet breaking through is more difficult than ever. Mark Schaefer and Tom Webster discuss the industry changes that have made blogging more of a challenge and some ideas and strategies to break through.

Direct download: TheMarketingCompanion.6.mp3
Category:Social Media Marketing -- posted at: 10:22am EDT

Tom Webster and Mark Schaefer try cracking the code of Amazon founder Jeff Bezos' purchase of the Washington Post. What will happen when a digital revolutionary steps in to transform a 140-year-old newspaper?

Direct download: TMC5.mp3
Category:Social Media Marketing -- posted at: 10:34am EDT

In Episode 4, Mark Schaefer and Tom Webster explore the ultimate geekfest: Wearable technology. But let's look behind the glasses. Is this the beginning of the next marketing opportunity, or is it just not cool enough to catch on?

Direct download: TheMarketingCompanion.4.mp3
Category:Social Media Marketing -- posted at: 12:28pm EDT

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