The Marketing Companion

Twitter will soon become a public company, providing us an opportunity to look at the future of this powerful social channel. Mark Schaefer and Tom Webster analyze the impact of Twitter on pop culture, free speech and our marketing future.

Direct download: TheMarketingCompanion.8.mp3
Category:Social Media Marketing -- posted at: 11:49am EDT

Research shows that many traditional marketers have been slow to adopt new digital competencies. The college system is failing to prepare young people for marketing careers. What skillset does it take to succeed? Do you even need a college education to be in marketing today?

Direct download: MarketingCompanion.7.mp3
Category:Social Media Marketing -- posted at: 3:09pm EDT