The Marketing Companion

The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted? Hosts Mark Schaefer and Tom Webster explain why the report is increasingly slanted toward the company's own investment portfolio and even includes a sponsored section of data this year. The podcast hosts also pluck out a few statistical surprises of note from the report.

Direct download: 106_Should_you_believe_the__Meeker_Report__.mp3
Category:Social Media Marketing -- posted at: 11:54am EDT

Standing out in a noisy world is probably the most pressing challenge for any marketer today. Citing new research and reports, hosts Mark Schaefer and Tom Webster look at the role of habit, disrupting habit, and segmentation in the digital marketing era.

Direct download: EscapeVelocity.mp3
Category:Social Media Marketing -- posted at: 4:39am EDT

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