The Marketing Companion

Real-time marketing is one of the hottest trends around, but is it working? Listen to this episode of The Marketing Companion to understand why most efforts have failed, where the true opportunity lies, and the key factor that determines whether your marketing is truly real-time or a gimmick that could imperil your brand.

Direct download: TMC.54.mp3
Category:Social Media Marketing -- posted at: 7:40pm EDT

There is an enormous amount of innovation occurring in the content space and more is on the horizon. Are you ready? This episode featuring new media publisher Jay Baer explores how content strategy is going to be shifting  in the next few years.

Direct download: TMC.53.mp3
Category:Social Media Marketing -- posted at: 6:34pm EDT