The Marketing Companion

The Marketing Companion is now two years old—50 episodes!—and that is the golden anniversary. So, while co-hosts Mark Schaefer and Tom Webster await gold bars from their audience, they discuss a crucial topic for marketers: how we learn, and how we get better. Mark and Tom share their experiences, and interview special guests Marge Simpson and the robot from Lost In Space.

Direct download: TMC.50.mp3
Category:Social Media Marketing -- posted at: 5:55pm EDT

Creating customer personas has been a standard marketing practice for decades but are we becoming too reliant on these customer profiles when markets and needs are changing so rapidly? Mark Schaefer and Tom Webster explore personas as well the Verizon-AOL deal, the promise of chaos at Zappos and more.

Direct download: TMC.49.mp3
Category:Social Media Marketing -- posted at: 11:57am EDT

This week’s episode of The Marketing Companion is a veritable grab bag of interesting topics, as hosts Mark Schaefer and Tom Webster discuss new content forms such as Yahoo’s upcoming video product, new research on Teens and Facebook, and what Uber and Podcasting have in common. Plus: an update on CompanionStorm!

Direct download: TMC.48.mp3
Category:Social Media Marketing -- posted at: 7:17pm EDT

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