The Marketing Companion

Podcasting is on fire as more people consume content on-the-go through mobile devices. Mark Schaefer and Tom Webster take a look at podcasting lessons and make some predictions about the future of this platform.

Direct download: TheMarketingCompanion.10.mp3
Category:general -- posted at: 10:59pm EDT

The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.

Direct download: TheMarketingCompanion.9.mp3
Category:Social Media Marketing -- posted at: 12:04pm EDT