The Marketing Companion

Hosts Mark Schaefer and Tom Webster review some remarkable new data indicating that Snapchat has replaced Facebook as the preferred social network with many young people and that podcasting is now "mainstream" media. Listen to this episode to learn how media channels are blurring.

Direct download: tmc.71.mp3
Category:Social Media Marketing -- posted at: 5:08pm EDT

It seems like there are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.

Direct download: tmc.70.mp3
Category:Social Media Marketing -- posted at: 6:13pm EDT

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