The Marketing Companion

Brand-new research shows how the smart speaker category is dramatically changing consumer behavior, decimating traditional search strategies, and re-creating how we think about content.

In this show, hosts Mark Schaefer and Tom Webster explore the significant implications for business, for commerce, and for our lives.

Direct download: A_new_marketing_channel_emerges.mp3
Category:Social Media Marketing -- posted at: 3:37am EDT

In just a few years, influencer marketing has evolved from a marketing side project to an extremely important mainstream channel. Mark and Tom dissect a new research report discussing the progress in influencer marketing measurement, execution, and strategy.

Direct download: Influencer_Marketing_grows_up.mp3
Category:Social Media Marketing -- posted at: 2:35pm EDT