The Marketing Companion

New research suggests marketers have completely mis-read and misled consumers on the issues of privacy. In this episode, hosts Tom Webster and Mark Schaefer discuss why marketers need to wake up now and how a new age of digital segregation is upon us.

Direct download: TMC.52.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In a scathing blog post, the co-founder of Ello blasts Facebook as monstrous entity dedicated to hurting people in the margins of society. In this episode, hosts Mark Schaefer and Tom Webster blast Ello back and explain why Facebook's "real name" policies provide a healthier and authentic social media platform.

Direct download: TMC.51.mp3
Category:Social Media Marketing -- posted at: 7:13pm EDT