The Marketing Companion

SoundClown In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today's hottest marketing topics. Here's a sampling of our latest audio adventure:

  • Tom amazes Mark with his knowledge of the Seven Dwarves.
  • Cancelling Google Glass -- Is this a blip on the wearable tech radar or has Google set the industry back a step?
  • Under-used social media platforms -- Mark tried an experiment that increased his page views by more than 10X. Would it work for you? What platform seems to be attracting more thought leaders than any other? Clever ways to use a new Soundcloud with audio content.
  • Mark declares that they are the World's Dumbest Marketers. Tom agrees.
  • Personal marketing priorities -- What are Mark and Tom working on to get more bang for their marketing buck?
  • Mark's advice on the very first step you should tackle if you are starting a new marketing job.
  • Tom embarrasses himself by momentarily forgetting he is on mute.
  • What are most exciting digital trends? Mark and Tom weigh in the most interesting digital developments to watch. One of them could turn into a big business.
  • SoundClown. You need to hear it to believe it.

Now I know it's hard to believe we fit all of this into a 30 minute podcast. You're just going to have to hear it to believe it:

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.

Direct download: TMC.41.mp3
Category:Social Media Marketing -- posted at: 3:00pm EST

internet haters This week we scrapped plans for the podcast we had planned to address a controversy that emerged at Edison Research, Tom Webster's company. It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion ... or facts. Overall, the Internet is a good place. A VERY good place, in fact. But it is also a reflection of the human race and about 2 percent of the population discovers some psychological reward in being angry. Twenty years ago, a business could probably ignore those people without much damage but today there is a very real chance that strategy will make the problem worse. Big business or small, we must be aware of these risks and the appropriate responses. In this discussion, we cover ...

  • Guidelines for responding or not responding to Internet haters
  • The fear of toxicity ... real and imagined
  • Learning to handle trolls
  • When to go to the mat and when to walk away
  • Showing your true colors in the face of hate
  • Is 100 percent customer satisfaction possible?

Ready to do this thing? Here we go: Resources mentions in this episode The Infinite Dial blog post by Larry Rosin A six-step plan to respond to negative comments on the web Research on 98 percent customer satisfaction survey Illustration: Check out the beautiful peace sign art by Laura Barbosa

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.

 

Direct download: TMC.40.mp3
Category:Social Media Marketing -- posted at: 7:32pm EST

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