The Marketing Companion

What creates personal power on the web? Your title on an organizational chart doesn't matter. Your money doesn't matter. When you get down to it, you need to be known. Hosts Mark Schaefer and Tom Webster explore this fascinating and important topic and introduce the world's first Marketing Olympics.

Direct download: The_importance_of_being_known.mp3
Category:general -- posted at: 7:16am EDT

A small comment in the recent Facebook earnings announcement sent a shiver through the marketing community -- its ad inventory is drying up. As the popularity of the social network goes up, so will its advertising rates. Mark and Tom also debate Twitter's new branding strategy, why Silicon Valley needs to move to Dayton, Ohio, and some terrible new apps.

Direct download: Why_Content_Shock_is_coming_to_an_ad_near_you.mp3
Category:Social Media Marketing -- posted at: 6:06pm EDT

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