The Marketing Companion

the right to be forgotten Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: Erasing yourself from Google. New European Union legislation on "the right to be forgotten" allows people to remove themselves from search results. Why hasn't this been an issue in the U.S,?  And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators. Buyer personas -- Tom and I open up a "mental can of worms" when we discuss the use and perhaps over-use of buyer personas and the difference between "audience" and "buyers." Are you sure you know who your buyers are? Are personas always necessary? Do personas kill great content? LinkedIn blogging -- An important source of business content or more Content Shock? Tom and I disagree on this topic. Content inspiration -- Tom and I share key tips for finding new topic ideas for our blogs. My goodness. It is a veritable cornucopia of marketing delight! No time to waste now, click here to dive in:

Note August 18, 2014: Since we did this podcast, Shel Holtz added this comment for clarification which I wanted to add to the show notes: "I just listened to the latest Marketing Companion (which I enjoy tremendously). I'm sure you've heard this by now, but Google does not ask anyone to remove content based on the European Right to be Forgotten. They're sending notices to people whose content is affected, but all Google does is remove the link -- and only in Europe. The metaphor: They're not asking the library to remove any books, but they ARE removing the card from the card catalog so the book can't be found. For really good, eloquent rants on this, listen to Jeff Jarvis on recent episodes of This Week in Google." 

Direct download: TMC.29.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

king of facebook Complaining about Facebook has become one of the web's favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company's problems in 30 minutes. Impossible you say? Well, we can cover a heck of a lot of ground in just one podcast, like ...

  • Can Facebook be a profitable company without pissing people off?
  • How much personal information is too much?
  • Is Facebook lacking data or insight?
  • Why is Facebook advertising no better than TV?
  • The dynamics that will drive Facebook's content quality down.
  • Facebook Deluxe -- a new revenue model?
  • The ethical house is not in order -- Why this is bad business and what to do about it.
  • Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues.
  • Why doesn't Facebook pay us for our content?
  • Should Facebook take the comapny private?

Like I said -- A lot of food for thought here. What's that you say?

You can't wait another minute?

Well, let's get to it!

Resources mentioned in the podcast

Walt Disney: The Triumph of the American Imagination (Vintage)

Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams

Mark's post about the Facebook experiment

Tom's post about the Facebook experiment

Content Shock blog post

Why Facebook will be the most dangerous company on earth

Direct download: TMC.28.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

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