The Marketing Companion

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

Direct download: Understanding_the_US_election_and_its_implications.mp3
Category:Social Media Marketing -- posted at: 6:09pm EDT

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

Direct download: The_content_dominance_strategy1.mp3
Category:Social Media Marketing -- posted at: 4:53pm EDT