The Marketing Companion

In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of social media on politics, the expectation of authenticity and Millennials in the workplace.

Direct download: TMC.65.mp3
Category:Social Media Marketing -- posted at: 12:39pm EST

The Star Wars editon of Google pants. Let's just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It's not just the dream book of 2016. This may be the Dream Book of the Century.  At this point you may wondering, "Mark, where can we get this spectacular book of wonder?" The answer my friends is blowing in the wind. No it's not. There is no wind on a blog. The secret is in the latest edition of The Marketing Companion podcast.

In our annual holiday extravaganza, my scintillating co-host Tom Webster and I tantalize and tease your deepest desires with brand new products such as CrapChat and your very own You Can Be An Influencer Starter Kit. And thanks to our creative friend Ralph Cipolla (ralph.cipolla@me.com) for the Catalogue design. Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic -- our projections for the marketing trends to watch in 2016, including:

  • The rise of advanced new opportunities for sampling and trials
  • The fourth digital epoch is ushered in by Facebook Oculus, opening amazing new business models.
  • Two trends that will make podcasting the best advertising value.
  • We begin to leave our content "homebase" and build a stronger presence on Facebook as the content "magnet" drifts away.
  • Why computer-generated content could transform the marketing function.
  • Why personal branding is even more important in the marketing world of 2016.
  • ... and more! Seriously. There's more.

And did I mention CrapChat? Yes! Get you some. OK, time to put down the holiday punch and click this audio file to check out our marketing madness for the month ...

Please support our extraordinary sponsors. Our content is free because of their generosity.

 gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations." 

Direct download: TMC.64.mp3
Category:Social Media Marketing -- posted at: 2:42pm EST

make money from your content

I went into the business for the money and the art came out of it. If people are disillusioned by that remark, I'm sorry. It's the truth. -- Charlie Chaplin

There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain. But some of us want to make money. The opportunities to make money from content have changed dramatically in the past 18 months. Traditional methods like inbound marketing and advertising have been under attack while new models like "rented" content and patronage have emerged. In this environment, what is the best way to make money from your content? In this new episode of The Marketing Companion, Tom Webster and I assess every opportunity for monetization including:

  • Indirect
  • Subscriptions/paywall
  • Advertising
  • Affiliate links
  • Sponsored content
  • Native advertising
  • Rented content
  • Inbound leads
  • Re-purposed content through events, book, webinars
  • Micro-payments
  • Patronage

Which ones are going up? Which are going down? Which do you need to keep your eyes on? Tune in to the latest episode of The Marketing Companion to find out! Resources mentioned in this podcast: Ian Cleary Kim Garst Written.com Patreon NBA Savant

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Illustration courtesy Flickr CC and Photos of Money

Direct download: TMC.63.mp3
Category:Social Media Marketing -- posted at: 8:10pm EST

1