The Marketing Companion

In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of social media on politics, the expectation of authenticity and Millennials in the workplace.

Direct download: TMC.65.mp3
Category:Social Media Marketing -- posted at: 12:39pm EDT

Mark and Tom take a look into the future and project what will preoccupy our time in 2016. Could podcasting be the hottest ad platform? Will marketers submit to Facebook? Will new advanced services pop up that enable trials? What is the "fourth digital epoch?" 

Direct download: TMC.64.mp3
Category:Social Media Marketing -- posted at: 2:42pm EDT

Content can be used to support a business in many way -- service, awareness, and education, for example. But some people also want to make money from their content. In this episode, Mark Schaefer and Tom Webster explore every means of monetizing content and project whether this is something that on the rise or on the fall.

Direct download: TMC.63.mp3
Category:Social Media Marketing -- posted at: 8:10pm EDT

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