The Marketing Companion

On this extraordinary episode, Buzz Sumo founder Steve Rayson joins Mark and Tom for an entirely new slant on content marketing success. No person on earth has dissected the content world like Steve and in this exclusive episode he reveals his surprising findings ... including the myths of "viral" marketing.

Direct download: TMC_-_Known-latest.mp3
Category:Social Media Marketing -- posted at: 2:35am EDT

Hosts Mark Schaefer and Tom Webster reflect on four years of podcasting and debate a touchy topic: When is it time to stop the show, or any content program for that matter?

Direct download: Your_content-_When_is_it_time_to_pivot_or_quit.mp3
Category:Social Media Marketing -- posted at: 7:38pm EDT

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