The Marketing Companion
In this week’s edition of The Marketing Podcast, Mark and Tom take on the controversial topic of ad blocking: who will triumph in this battle between advertisers, ad-blockers, and the consumer? They also discuss the resurgence of SEO, some new data on Podcasting, and a troubling recall.
Direct download: TMC.43.mp3
Category:Social Media Marketing -- posted at: 3:04pm EDT

Hosts Mark Schaefer and Tom Webster look at a number of topics including a controversial law banning the use of social media in one workplace. They also examine lessons from the recent Super Bowl ads and have some thought-provoking observations on the marketing implications of these trends. 

Direct download: TMC.42.mp3
Category:Social Media Marketing -- posted at: 7:54pm EDT