The Marketing Companion

Mark Schaefer and Tom Webster explore the current state of the effectiveness of social media. Is it more like marketing or more like advertising? Is there value in creating the weak links of social media connection and how do we actually convert those to sales?

Direct download: TMC.18.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Public speaking is an often-overlooked opportunity to build a personal or business brand. Hear tips from professional speakers Mark Schaefer and Tom Webster on leveraging speeches in the marketing mix.

Direct download: TMC.17.mp3
Category:general -- posted at: 10:53pm EDT