The Marketing Companion

For some marketers, Artificial Intelligence may provide a threat, for others an opportunity. In this episode, hosts Mark Schaefer and Tom Webster take a candid and provocative look at the near-term impacts of AI on our profession, including martech, analytics, service, and content. They also demonstrate what happens when Alexa goes rogue!

Direct download: AI.mp3
Category:Social Media Marketing -- posted at: 3:16am EDT

Traditional publishers in print, audio, and television are struggling to keep up as advertisers re-trench and pour money into mobile advertising. Host Mark Schaefer and Tom Webster discuss the new media hierarchy and what this means to organizations trying to monetize their content. They also review the world's worst games.

Direct download: The_content_monetization_minefield.mp3
Category:Social Media Marketing -- posted at: 4:31am EDT

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