The Marketing Companion

Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.

Direct download: TheMarketingCompanon.12.mp3
Category:Social Media Marketing -- posted at: 12:44pm EDT

The free-flow of information on the web has changed the game for companies who count on monetizing their research. This provides serious opportunities and implications for marketers.
Direct download: TheMarketingCompanion.Episode11.mp3
Category:Social Media Marketing -- posted at: 11:19am EDT