Sun, 24 December 2017
New research from Ford shows that consumers are polarized, energized and a bit weirded out by what marketing is up to these days. Hosts Mark Schaefer and Tom Webster take a look at this new report and discuss the implications for business leaders. And they have a casting call for "Marketing Companion: The Movie." Who will play Mark?
Direct download: Cocooning_consumers_and_more_amazing_mega-trends.mp3
Category:Social Media Marketing -- posted at: 8:29am EST
Sun, 10 December 2017
Research shows that book readership is up, especially with digital natives. How could writing a book help you establish thought leadership, open new opportunities, and grow your business? Hosts Mark Schaefer and Tom Webster explore these issues and open the Marketing Companion Holiday Catalogue for exciting gift "ideas."