The Marketing Companion

Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.

Direct download: TMC.33.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this episode, Mark Schaefer and Tom Webster explore several issues related to the idea of "inbound marketing." Does content marketing work in a competitive space?  Is content marketing as efficient as we think? What is the balance between organic reach and paid advertising? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?

Direct download: TMC.32.mp3
Category:Social Media Marketing -- posted at: 5:53pm EDT

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