The Marketing Companion

This episode covers a wide swath with a debate on content curation strategies, the leadership landmine at Zappos and a personal impact of content shock.

Direct download: TMC.16.mp3
Category:Social Media Marketing -- posted at: 2:15pm EDT

In a world where there is too much content fighting for consumer attention, we need to think differently about marketing. Tom Webster and Mark Schaefer discuss a blog post that rocked the marketing world.

Direct download: TMC.15.mp3
Category:Social Media Marketing -- posted at: 3:39pm EDT

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