The Marketing Companion

In this episode of The Marketing Companion Mark Schaefer and Tom Webster examine different perspectives on the skills needed to be successful today. Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?

Direct download: The_marketing_skills_you_need_to_succeed_today.mp3
Category:Social Media Marketing -- posted at: 1:49pm EDT

With Mark Schaefer missing somewhere in Easter Island, Tom Webster enlists the aid of a very special guest to discuss persuasion—how it differs from influence, how content marketers can write persuasive content, and even a special performance of the Cirque du Marketing!

Direct download: The_Elements_of_Persuasion.mp3
Category:Social Media Marketing -- posted at: 4:05pm EDT