The Marketing Companion

Brand-new research shows how the smart speaker category is dramatically changing consumer behavior, decimating traditional search strategies, and re-creating how we think about content.

In this show, hosts Mark Schaefer and Tom Webster explore the significant implications for business, for commerce, and for our lives.

Direct download: A_new_marketing_channel_emerges.mp3
Category:Social Media Marketing -- posted at: 3:37am EDT

In just a few years, influencer marketing has evolved from a marketing side project to an extremely important mainstream channel. Mark and Tom dissect a new research report discussing the progress in influencer marketing measurement, execution, and strategy.

Direct download: Influencer_Marketing_grows_up.mp3
Category:Social Media Marketing -- posted at: 2:35pm EDT

The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted? Hosts Mark Schaefer and Tom Webster explain why the report is increasingly slanted toward the company's own investment portfolio and even includes a sponsored section of data this year. The podcast hosts also pluck out a few statistical surprises of note from the report.

Direct download: 106_Should_you_believe_the__Meeker_Report__.mp3
Category:Social Media Marketing -- posted at: 11:54am EDT

Standing out in a noisy world is probably the most pressing challenge for any marketer today. Citing new research and reports, hosts Mark Schaefer and Tom Webster look at the role of habit, disrupting habit, and segmentation in the digital marketing era.

Direct download: EscapeVelocity.mp3
Category:Social Media Marketing -- posted at: 4:39am EDT

For some marketers, Artificial Intelligence may provide a threat, for others an opportunity. In this episode, hosts Mark Schaefer and Tom Webster take a candid and provocative look at the near-term impacts of AI on our profession, including martech, analytics, service, and content. They also demonstrate what happens when Alexa goes rogue!

Direct download: AI.mp3
Category:Social Media Marketing -- posted at: 3:16am EDT

Traditional publishers in print, audio, and television are struggling to keep up as advertisers re-trench and pour money into mobile advertising. Host Mark Schaefer and Tom Webster discuss the new media hierarchy and what this means to organizations trying to monetize their content. They also review the world's worst games.

Direct download: The_content_monetization_minefield.mp3
Category:Social Media Marketing -- posted at: 4:31am EDT

On this extraordinary episode, Buzz Sumo founder Steve Rayson joins Mark and Tom for an entirely new slant on content marketing success. No person on earth has dissected the content world like Steve and in this exclusive episode he reveals his surprising findings ... including the myths of "viral" marketing.

Direct download: TMC_-_Known-latest.mp3
Category:Social Media Marketing -- posted at: 2:35am EDT

Hosts Mark Schaefer and Tom Webster reflect on four years of podcasting and debate a touchy topic: When is it time to stop the show, or any content program for that matter?

Direct download: Your_content-_When_is_it_time_to_pivot_or_quit.mp3
Category:Social Media Marketing -- posted at: 7:38pm EDT

Douglas Burdette is a guest host as Mark Schaefer and Tom Webster peel back the curtain on four years of podcasting and the secrets behind The Marketing Companion.

Direct download: A_special_100th_episode_1.mp3
Category:Social Media Marketing -- posted at: 6:48am EDT

Hosts Mark Schaefer and Tom Webster reveal exclusive insights from a new Edison Research report on the surprising new ways Americans are consuming audio content and the implications for marketers. And then of course there is this thing about Dr. Oba's Herbal Rub ....