The Marketing Companion

In this honest and thought-provoking discussion, Mark Schaefer and Tom Webster explore emerging trends in content development, digital platforms, and information distribution that may affect brand-buildingand the individual creative. What are the trends and opportunities that may help or hurt our individual efforts to stand out and be heard?

Direct download: TMC.25.mp3
Category:Social Media Marketing -- posted at: 11:56am EDT

In this always-on global marketplace what tools and tricks are available to make you more focused and productive? Hosts Mark Schaefer and Tom Webster explore ideas for marketing on the road, at home, in the office and in the air.

 

Direct download: TMC.24.mp3
Category:Social Media Marketing -- posted at: 4:00pm EDT

The Internet has been buzzing with an apparent de-emphasis of Google+. What does this mean about Google's strategy, the confidence in the company (after a long line of product withdrawals), its opportunities for monetization and the competitive landscape for social media marketers?

Direct download: TMC.23.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

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