The Marketing Companion

There is major market shift occurring that will impact marketing for years to come. Information is now flowing from social networks into private messaging systems, providing new opportunities and challenges for our companies. Mark and Tom also explore new research on brand authenticity and launch a new product "Snapchat Silver.

In this episode, Hosts Mark Schaefer and Tom Webster examine a number of significant digital marketing developments including the intense flurry of activity at Facebook in the area of streaming video. Snapchat jilted Facebook's acquisition offer last year. Is Mark Zuckerberg out to destroy Snapchat? The answer may surprise you!

Direct download: Facebook_chases_down_Snapchat.mp3
Category:Social Media Marketing -- posted at: 3:40pm EDT

Twitter just celebrated its tenth anniversary. It has established itself as an important part of popular culture, the news and market research yet struggles for success as a company. In this episode, hosts Mark Schaefer and Tom Webster explore the power of Twitter and its future.

Direct download: 73_Why_Twitter_matters.mp3
Category:Social Media Marketing -- posted at: 8:58am EDT