The Marketing Companion

Hosts Mark Schaefer and Tom Webster go off on marketing practices that drive them crazy. Look out world. The rant is on! No target is safe including terrible practices in email marketing, social media spam and LinkedIn cold calls. Also, the dynamic duo introduces their new Bollywood dance series and a strategy to control unruly children with a storage shed.

Direct download: TMC.61.mp3
Category:Social Media Marketing -- posted at: 7:28pm EDT

Sales and marketing roles have been profoundly impacted by the rapid pace of technological change. In this episode, Mark Schaefer and Tom Webster explore the evolving roles of sales and marketing. Are the roles blurring? Is the focus shifting? Will we even have sales and marketing careers at all in the future?

Direct download: TMC.60.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Hosts Mark Schaefer and Tom Webster take a look at emerging trends impacting content marketing strategy in the next 12-18 months.  You won't want to miss this discussion on ideas and solutions that will change how you think about  the creation, promotion and distribution of marketing content in the near future.

Direct download: TMC.59.mp3
Category:Social Media Marketing -- posted at: 7:17pm EDT

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