The Marketing Companion

In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

Direct download: Bonus1Final.mp3
Category:Social Media Marketing -- posted at: 1:21pm EDT

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!

Direct download: MarkAugust19.mp3
Category:Social Media Marketing -- posted at: 9:16am EDT

This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.

Direct download: MarkAug5.mp3
Category:Social Media Marketing -- posted at: 2:12pm EDT

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