The Marketing Companion

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Direct download: Mark-Sep16.mp3
Category:Social Media Marketing -- posted at: 6:31pm EDT

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

Direct download: Mark-Sep3.mp3
Category:Social Media Marketing -- posted at: 7:52am EDT

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Direct download: MarkAug20.mp3
Category:Social Media Marketing -- posted at: 6:05pm EDT

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Direct download: Mark136.mp3
Category:Social Media Marketing -- posted at: 5:52am EDT

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Direct download: MarkEp135.mp3
Category:Social Media Marketing -- posted at: 2:56pm EDT

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

Direct download: Mark134.mp3
Category:Social Media Marketing -- posted at: 4:33am EDT

Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The Marketing Companion faithful.

Direct download: 5thAnniversaryF.mp3
Category:Social Media Marketing -- posted at: 7:32pm EDT

In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.

Direct download: FavouriteBooks.mp3
Category:Social Media Marketing -- posted at: 6:21pm EDT

Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surging private messaging space.

Direct download: MarkMay14.mp3
Category:Social Media Marketing -- posted at: 4:38pm EDT

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

Direct download: MarkApril.mp3
Category:Social Media Marketing -- posted at: 7:23pm EDT