The Marketing Companion

Hosts Mark Schaefer and Tom Webster discuss a number of current marketing topics including the strange economics behind content marketing, and both good and bad examples of courage in marketing.

Direct download: Courageous_marketing.mp3
Category:Social Media Marketing -- posted at: 1:59pm EDT

In a provocative and thoroughly-research post, Steve Rayson propels an argument that quantity can win out over quality in the content marketing world. In this episode, Mark Schaefer and Tom Webster explore every side of this position and show why it can be a legitimate strategy. The guys also revitalize their live conference idea -- Companion Storm!

Direct download: Content_quantity_wins_out_over_quality.mp3
Category:Social Media Marketing -- posted at: 5:25am EDT

Mark Schaefer and Tom Webster discuss research demonstrating that the web dramatically changes the way we think and process messages today. Social proof like followers and likes may be more important than actual facts. The guys also break out a "would you rather" challenge that will have you laughing.

Direct download: The_enigma_of_critical_thinking_and_marketing_today.mp3
Category:Social Media Marketing -- posted at: 6:34pm EDT

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