The Marketing Companion

What are the hot trends shaping the field of marketing over the next few years? Hosts Mark Schaefer and Tom Webster look at the developments that will be pressing in to our budgets, our strategies, and even the skills we'll need to get ready for the future of marketing.

Direct download: Marketing_mega-trends.mp3
Category:Social Media Marketing -- posted at: 11:43am EDT

New research reveals that the humble podcast is experiencing double-digit annual growth. Podcast consumers are more affluent, highly educated, and more connected to brands than the average consumer. Is podcasting the most effective way to connect to consumers in an increasingly ad-free world? Hosts Mark Schaefer and Tome Webster also introduce the latest product from the Marketing Labs, Tommodium, when being you is not enough.

Direct download: The_greatest_social_media_opportunity__You_might_be_surprised.mp3
Category:general -- posted at: 3:19pm EDT

1