The Marketing Companion

On this special episode, hosts Mark Schaefer and Tom Webster bring Dr. Ari Lightman of Carnegie Mellon University into the studio for a fascinating discussion on how IoT will impact marketing, advertising, and our careers.

Direct download: The_Internet_of_Things_and_the_future_of_marketing.mp3
Category:Social Media Marketing -- posted at: 6:02am EDT

Mark and Tom take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.

Direct download: Conversational_marketing_and_the_gig_economy.mp3
Category:Social Media Marketing -- posted at: 4:24pm EDT