Fri, 18 March 2016
For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion -- Snapchat, at least if you're a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook with social media users aged 12-24. In fact, 72 percent of them now use Snapchat and 26 percent cited this as the channel they use most often, up from 15 percent just a year ago, a mind-blowing statistic. At the same time, Facebook dropped from 43 percent to 32 percent as the most-used network for that age group. This new report prompted a fascinating discussion with Tom Webster on our Marketing Companion podcast. We also discuss:
Are you ready to hear more? Of course you are. Let's get to it. Resources cited in this episode:
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