The Marketing Companion

The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.

Direct download: TheMarketingCompanion.9.mp3
Category:Social Media Marketing -- posted at: 12:04pm EDT