The Marketing Companion

Mark and Tom take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.

Direct download: Conversational_marketing_and_the_gig_economy.mp3
Category:Social Media Marketing -- posted at: 4:24pm EST

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

Direct download: Understanding_the_US_election_and_its_implications.mp3
Category:Social Media Marketing -- posted at: 6:09pm EST

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

Direct download: The_content_dominance_strategy1.mp3
Category:Social Media Marketing -- posted at: 4:53pm EST

In this episode of The Marketing Companion Mark Schaefer and Tom Webster examine different perspectives on the skills needed to be successful today. Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?

Direct download: The_marketing_skills_you_need_to_succeed_today.mp3
Category:Social Media Marketing -- posted at: 1:49pm EST

With Mark Schaefer missing somewhere in Easter Island, Tom Webster enlists the aid of a very special guest to discuss persuasion—how it differs from influence, how content marketers can write persuasive content, and even a special performance of the Cirque du Marketing!

Direct download: The_Elements_of_Persuasion.mp3
Category:Social Media Marketing -- posted at: 4:05pm EST

Hosts Mark Schaefer and Tom Webster discuss a number of current marketing topics including the strange economics behind content marketing, and both good and bad examples of courage in marketing.

Direct download: Courageous_marketing.mp3
Category:Social Media Marketing -- posted at: 1:59pm EST

In a provocative and thoroughly-research post, Steve Rayson propels an argument that quantity can win out over quality in the content marketing world. In this episode, Mark Schaefer and Tom Webster explore every side of this position and show why it can be a legitimate strategy. The guys also revitalize their live conference idea -- Companion Storm!

Direct download: Content_quantity_wins_out_over_quality.mp3
Category:Social Media Marketing -- posted at: 5:25am EST

Mark Schaefer and Tom Webster discuss research demonstrating that the web dramatically changes the way we think and process messages today. Social proof like followers and likes may be more important than actual facts. The guys also break out a "would you rather" challenge that will have you laughing.

Direct download: The_enigma_of_critical_thinking_and_marketing_today.mp3
Category:Social Media Marketing -- posted at: 6:34pm EST

What creates personal power on the web? Your title on an organizational chart doesn't matter. Your money doesn't matter. When you get down to it, you need to be known. Hosts Mark Schaefer and Tom Webster explore this fascinating and important topic and introduce the world's first Marketing Olympics.

Direct download: The_importance_of_being_known.mp3
Category:general -- posted at: 7:16am EST

A small comment in the recent Facebook earnings announcement sent a shiver through the marketing community -- its ad inventory is drying up. As the popularity of the social network goes up, so will its advertising rates. Mark and Tom also debate Twitter's new branding strategy, why Silicon Valley needs to move to Dayton, Ohio, and some terrible new apps.

Direct download: Why_Content_Shock_is_coming_to_an_ad_near_you.mp3
Category:Social Media Marketing -- posted at: 6:06pm EST