The Marketing Companion

Hosts Mark Schaefer and Tom Webster reveal exclusive insights from a new Edison Research report on the surprising new ways Americans are consuming audio content and the implications for marketers. And then of course there is this thing about Dr. Oba's Herbal Rub ....


Recent rifts between PewDiePie and traditional marketers and media may be just the tip of the iceberg for what's ahead for marketers, claim hosts Mark Schaefer and Tom Webster. Welcome to a marketing world where the rules are being turned upside down and the talent calls the shots.

Direct download: New_media_influencers_are_changing_marketing_forever.mp3
Category:Social Media Marketing -- posted at: 5:12am EDT

Hosts Mark Schaefer and Tom Webster take you on a behind-the-scenes look at Mark's new book KNOWN. Mark reveals the concepts and process behind his unique new work and reveals which social media superstar's quote gives him a stomach ache! The podcast also features a hilarious segment on book sales ideas that will never work.

Direct download: Fame_fortune_and_the_art_of_becoming_known.mp3
Category:Social Media Marketing -- posted at: 7:56am EDT

In this special episode, Mark Schaefer and Tom Webster interview Bryan Jones, VP Commercial Marketing for Dell. Bryan is a true leader when it comes to cutting-edge implementation of the latest marketing techniques. In this show, hear how he is driving risk-taking and creativity into his marketing team, how his team stays on top of the changing social media landscape and the role of technology and corporate culture in a world-class marketing team today.

Direct download: What_does_digital_transformation_mean_to_marketing_.mp3
Category:Social Media Marketing -- posted at: 4:51pm EDT

Apple has struggled with tech problems and is falling behind in key areas like original content, AI and smart speakers. How does the most valuable brand in the world turn it around? Hosts Mark Schaefer and Tom Webster offer their perspectives.

Direct download: Is_the_Age_of_Apple_over_.mp3
Category:Social Media Marketing -- posted at: 6:03pm EDT

In this episode Mark and Tom explore bold ideas that will have a profound impact on marketers including smart speakers, artificial intelligence, and the "streamification" of content.


On this special episode, hosts Mark Schaefer and Tom Webster bring Dr. Ari Lightman of Carnegie Mellon University into the studio for a fascinating discussion on how IoT will impact marketing, advertising, and our careers.

Direct download: The_Internet_of_Things_and_the_future_of_marketing.mp3
Category:Social Media Marketing -- posted at: 6:02am EDT

Mark and Tom take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.

Direct download: Conversational_marketing_and_the_gig_economy.mp3
Category:Social Media Marketing -- posted at: 4:24pm EDT

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

Direct download: Understanding_the_US_election_and_its_implications.mp3
Category:Social Media Marketing -- posted at: 6:09pm EDT

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

Direct download: The_content_dominance_strategy1.mp3
Category:Social Media Marketing -- posted at: 4:53pm EDT