Thu, 12 May 2016
In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see "more of" and "less of" on the web. Among the topics we explore: Brand skepticism and brand bullying -- It seems like any time a company authentically tries to be "human" on the web it attracts an attack. If we want brands to show up in a more human way, shouldn't we reward them? Evangelism -- This word is a red flag for me. When anybody describes themselves as an evangelist for ... (fill in the latest social technology) ... I immediately wonder about the credibility of the person. "Evangelism" suggests you have a specific agenda and your goal is to "convert" instead of "lead." The web need more business leaders and fewer evangelists. Long-term thinking -- Why Uber needs to be more like Nike. A brand develops from a collection of small interactions over time. Do brands still have the patience to be great? Whining -- Let's stop whining and start taking care of each other. Want to make the world a better place? Think about how you're showing up in your little corner of the world. ... and there's much more. Also, I have been experiencing chatbot envy. Apparently this is the way to go now, according to Facebook. So Tom and I decided we needed to get ahead of this curve by introducing Slurry™, the new Marketing Companion chatbot. It's not quite ready for primetime, but it is rather entertaining! Ready for some fun? Here we go. Resources mentioned in this podcast:
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