The Marketing Companion

Recent rifts between PewDiePie and traditional marketers and media may be just the tip of the iceberg for what's ahead for marketers, claim hosts Mark Schaefer and Tom Webster. Welcome to a marketing world where the rules are being turned upside down and the talent calls the shots.

Direct download: New_media_influencers_are_changing_marketing_forever.mp3
Category:Social Media Marketing -- posted at: 5:12am EDT

Hosts Mark Schaefer and Tom Webster take you on a behind-the-scenes look at Mark's new book KNOWN. Mark reveals the concepts and process behind his unique new work and reveals which social media superstar's quote gives him a stomach ache! The podcast also features a hilarious segment on book sales ideas that will never work.

Direct download: Fame_fortune_and_the_art_of_becoming_known.mp3
Category:Social Media Marketing -- posted at: 7:56am EDT

In this special episode, Mark Schaefer and Tom Webster interview Bryan Jones, VP Commercial Marketing for Dell. Bryan is a true leader when it comes to cutting-edge implementation of the latest marketing techniques. In this show, hear how he is driving risk-taking and creativity into his marketing team, how his team stays on top of the changing social media landscape and the role of technology and corporate culture in a world-class marketing team today.

Direct download: What_does_digital_transformation_mean_to_marketing_.mp3
Category:Social Media Marketing -- posted at: 4:51pm EDT

Apple has struggled with tech problems and is falling behind in key areas like original content, AI and smart speakers. How does the most valuable brand in the world turn it around? Hosts Mark Schaefer and Tom Webster offer their perspectives.

Direct download: Is_the_Age_of_Apple_over_.mp3
Category:Social Media Marketing -- posted at: 6:03pm EDT

In this episode Mark and Tom explore bold ideas that will have a profound impact on marketers including smart speakers, artificial intelligence, and the "streamification" of content.